Trinity Leeds to expand beacon activity
Trinity Leeds is to include beacon technology in its app to enable customers to receive offers direct to their smartphones when visiting the shopping centre.
The move follows a successful three month trial.
Beacons have been placed at participating retailers in the Land Securities operated centre as well as in the customer service lounge and Trinity Kitchen area. Future plans include expanding the service to Trinity Leeds car park facilities.
Amy Richardson, digital and CRM director at Land Securities, said: “The roll out of iBeacons at Trinity Leeds is the next step in our digital strategy to provide consumers with an immersive omni-channel experience and support our retailers with an additional, highly targeted and effective marketing opportunity.
“We are excited about weaving this emergent channel into engaging marketing campaigns, and believe it will complement our business ambition to provide best in class retail and leisure destinations that are at the forefront of digital innovation.”
Last week Trinity Leeds announced the launch of social fashion app Styleicona.
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