Trinity Leeds integrates Apple Watch into loyalty programme
Trinity Leeds has said it has become the first shopping centre in Europe to offer customers a loyalty programme enabled for Apple Watch and Apple Wallet.
The Land Securities operated centre, which opened in 2013, launched its loyalty programme – ‘Love Trinity Leeds’ – in January this year. Members of the programme will now be able to redeem exclusive offers by scanning their Apple Watch in participating shops, bars and restaurants, including the Trinity Kitchen dining concept.
‘Love Trinity Leeds’ allows members to redeem premium deals and collect points every time they present their unique barcode at points of purchase, using the free app, physical card and, now, their Apple Watch or Apple Wallet application.
Customers using ‘Love Trinity Leeds’ and an Apple Watch will be alerted to retail offers by the centre’s proximity-based beacons. Coniq, the loyalty technology provider for the shopping centre, combined Trinity Leeds’ technological infrastructure with Apple Wallet as part of the centre's plans to create a seamless experience for shoppers.
Trinity Leeds said over 20,000 registered users and over 60% of the centre’s overall retail and leisure operators are signed up to ‘Love Trinity Leeds’, including Topshop, DKNY Men, Adidas, Superdry, Armani Exchange, Mango, Everyman Cinema, Meatliqour, Rola Wala and Wagamama.
Amy Richardson, digital marketing and CRM director at Land Securities, said: “We have been able to successfully integrate the app and Apple systems with our beacon technology in order to create an entirely new dimension for shoppers in an already iconic retail environment.
“Those customers who wear an Apple Watch will be alerted to offers immediately, providing them with an early opportunity to take advantage of numerous fantastic deals across the centre, The speed at which consumers can access new offers is becoming increasingly important in the fast-paced world of consumer technology.”
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