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Traidcraft appoints new chief executive

Traidcraft, the fair trade retailer and development charity, has appointed Mags Vaughan as its new chief executive.


Traidcraft appoints new chief executive

Traidcraft, the fair trade retailer and development charity, has appointed Mags Vaughan as its new chief executive.

Vaughan will take up her new position on 1 July after nine years with Traidcraft, first as operations director, then business director with strategic responsibility for developing and implementing organisational strategy. Prior to joining Traidcraft, Vaughan worked in the petrochemicals industry.

The first woman in the role for Traidcraft, Vaughan will also head up the development charity Traidcraft Exchange.

Commenting on the appointment, chairman Ram Gidoomal said: "Mags Vaughan brings a wealth of experience of fair trade and business improvement to the role. I am confident that she is the right person with the right experience to develop the organisation’s significant potential, building on our work over more than 30 years to provide farmers, growers and workers in the developing world with the means to fight their own way out of poverty through trade."

Vaughan added: "Traidcraft is an amazing organisation, not only doing inspirational work in an increasingly competitive fair trade marketplace, but transforming lives across the world through its development work, and a leader in the battle for trade justice.

"Of course we are not immune from the commercial realities of the UK retail climate, the financial realities of raising funds from sources whose priorities are changing and a fair trade landscape that is evolving and changing at some pace.

"So I feel very privileged to be chosen to establish and take forward a refreshed strategic vision that will help us take advantage of a new enthusiasm from consumers for ethical, traceable supply chains and for engaging with companies with real integrity – companies like Traidcraft." 

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