ToysRUs to host exclusive store browsing event for World Autism Awareness Week
The event, planned in conjunction with the National Autistic Society, will be held on the morning of Sunday 29 March and will allow families to browse the selection of toys and games in a subdued environment.
The retailer said stores will offer the families an environment more suited to their children’s needs as it looks to create a more calming influence in store. This will include reduced fluorescent lighting, no loud music or tannoy announcements and autism friendly signage.
Mike Coogan, Toys“R”Us marketing and e-commerce director, said: “We understand that bright lights, tall racks, strange smells, noises and unknown people can sometimes be daunting for children affected by autism, but an event like this allows lots of children and their families to visit our store together and enjoy the facilities and content of the store, the same as other children can do without concerns.
“All our staff have been briefed and guided by information from the NAS over the past few weeks and are keen to welcome families into store to enjoy the overall browsing experience. They will have the opportunity to discover new toys suited to their needs and try them out. We will also have product advisors on hand to offer advice on toys & electronics, all in a subdued store environment at their leisure.”
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