Toy Fair launches Toy Lab for 2011
Toy Fair is launching a Toy Lab for 2011 to give exhibitors even more opportunity to get their products in front of the media. Toy Fair takes place 25-27 January 2011 at Olympia Grand Hall, London.
The Toy Lab will be situated on the ground floor of the Grand Hall amongst the Best New Toys display and in the heart of the Greenhouse Area. Toy Fair has invited six children to run the lab (with adult supervision, obviously!) throughout press day. The kids – wearing lab coats and equipped with clipboards and score cards – will test, demonstrate and review the Best New Toys in the morning, with an open house policy operating for the rest of the day to allow other exhibitors to get involved.
“The Toy Lab is a brand new feature for Toy Fair 2011,” said Simon Pilling, BTHA fairs and events manager. “It’s a great opportunity for exhibitors to get their products in front of the media and for the media to hear toy reviews from the people who matter the most – the kids.”
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