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Toy Fair closes on a high

The 58th Toy Fair closed on a huge high last Thursday asoy Fair closes on a high exhibitors and visitors claimed this year’s event was ‘the best in years’.

BRANDS

Toy Fair closes on a high

The 58th Toy Fair closed on a huge high last Thursday asoy Fair closes on a high exhibitors and visitors claimed this year’s event was ‘the best in years’.

Exhibitor numbers were up (by 42 to 210) and with every inch of the Grand and West Halls sold out (including the newly opened Gallery space), the three-day event was 30 per cent bigger year on year.

A number of exhibitors have already rebooked for 2012, including Tomy, Kidkraft, The Puppet Company and DKL Marketing, and two companies have secured high profile sponsorship packages, hinting at another early sell out for the UK’s only dedicated toy exhibition.

Media attendance and coverage also surpassed previous years with Toy Fair featuring on BBC Breakfast, Daybreak, The News Channel, The Vanessa Show, Radio 1 and Cbeebies. National coverage included multiple hits in The Sun, Daily Mirror, Daily Mail, The Times, The Telegraph, The Independent and The Guardian (both in print and online). Regional coverage was secured in The Evening Standard, The Metro and the Manchester Evening News. Coverage from the blogger community was at the highest ever level.

Rob Mann, CEO, Tomy: “This has been the best Toy Fair in the last ten years. There has been so much excitement from the trade and the media exposure of the industry has been fantastic. The move to the Grand Hall Gallery has been brilliant for us and I rebooked our space by 11am on the first day.”

Nat Southwell, project director Olympics 2012, Hornby: “The Hornby stand has been busy through the whole show. We have seen practically every person we could have wished to see and have written those all important orders. If possible, we would love to go larger next year and have all the Hornby brands at the show on one stand.”

Paul Jackson, managing director, The In Thing: “The show has improved year on year and this year we have seen the best quality of buyers for ten years. In fact, we made two sales on the first day – one UK and one US - that have paid for us to be at the show.”

Toy Fair returns to Olympia next year from 24-26 January 2012.

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