THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Top 20 retail revenue producers offer mobile apps

New Digby analysis reveals continued mobile app adoption within retail and hospitality


Top 20 retail revenue producers offer mobile apps

New Digby analysis reveals continued mobile app adoption within retail and hospitality

The analysis shows that 70% of retailers in STORES’ Top 100 Retailers list and 47% of brands in the Hot 100 list offer mobile apps. 

Digby, the leader in location-based marketing for retailers and brands, today unveiled analysis that shows an increase in mobile app adoption from 2012-2013, setting the stage for similar growth in more advanced mobile technologies such as location-based marketing. Digby’s analysis also showsthat currently 100% of department stores and online retailers in the STORES’ lists offer a mobile app up from 60% of department stores and 56% of online retailers offering an app in 2012. Additionally, 100% of the top 20 revenue-producing retailers from 2012 are now offering branded mobile apps for customers.

Further research of the retailers included on the lists indicates:

  • 100% of the top 20 revenue producers offer mobile apps
  • 78% of fast food and 75% of casual dining brands have mobile apps
  • 77% of big box retailers have a mobile app
  • 59% of specialty and 58% of grocery stores have a mobile app

 Value brands received the lowest percentages, with only 10% having a mobile app

With all of the attention surrounding mobile app adoption, however, the design and development of mobile touch points is just the “tip of the iceberg,”according to a Forrester Research report. Authors of the report indicate that, “Mobile is an enabler of fundamental shifts in consumer behavior as well as business models, ecosystems, and metrics. eBusiness professionals must rethink their businesses, such as pricing and in-store inventory, given the possibilities that mobile enables.”

“While retailer-branded mobile apps continue to increase in popularity with shoppers, as evidenced by the growing implementations of the industry’s top retailers, they are only the first step to providing loyal customers with a targeted, real-time shopping experience across all store locations,” says David Sikora, CEO and founder, Digby. “By implementing location-based mobile marketing, retailers can pair powerful location detection with a contextual communication engine and best-of-breed notification capabilities to help make branded mobile applications more intelligent, relevant and engaging.”

Delegates to the Retail Bulletin's 3rd Mobile Retailing Summit 2013 will hear from expert speakers about 'Driving loyalty and sales via a seamless mobile experience' in London, 24th September. make sure you attend thei timely, one-day event- click here for details and registration.

¹2013 Mobile Trends For eBusiness Professionals, Forrester Research, Inc. Julie A. Ask and Thomas Husson, February 13, 2013


Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy