Top 20 retail revenue producers offer mobile apps
The analysis shows that 70% of retailers in STORES’ Top 100 Retailers list and 47% of brands in the Hot 100 list offer mobile apps.
Digby, the leader in location-based marketing for retailers and brands, today unveiled analysis that shows an increase in mobile app adoption from 2012-2013, setting the stage for similar growth in more advanced mobile technologies such as location-based marketing. Digby’s analysis also showsthat currently 100% of department stores and online retailers in the STORES’ lists offer a mobile app up from 60% of department stores and 56% of online retailers offering an app in 2012. Additionally, 100% of the top 20 revenue-producing retailers from 2012 are now offering branded mobile apps for customers.
Further research of the retailers included on the lists indicates:
- 100% of the top 20 revenue producers offer mobile apps
- 78% of fast food and 75% of casual dining brands have mobile apps
- 77% of big box retailers have a mobile app
- 59% of specialty and 58% of grocery stores have a mobile app
Value brands received the lowest percentages, with only 10% having a mobile app
With all of the attention surrounding mobile app adoption, however, the design and development of mobile touch points is just the “tip of the iceberg,”according to a Forrester Research report. Authors of the report indicate that, “Mobile is an enabler of fundamental shifts in consumer behavior as well as business models, ecosystems, and metrics. eBusiness professionals must rethink their businesses, such as pricing and in-store inventory, given the possibilities that mobile enables.”
“While retailer-branded mobile apps continue to increase in popularity with shoppers, as evidenced by the growing implementations of the industry’s top retailers, they are only the first step to providing loyal customers with a targeted, real-time shopping experience across all store locations,” says David Sikora, CEO and founder, Digby. “By implementing location-based mobile marketing, retailers can pair powerful location detection with a contextual communication engine and best-of-breed notification capabilities to help make branded mobile applications more intelligent, relevant and engaging.”
Delegates to the Retail Bulletin's 3rd Mobile Retailing Summit 2013 will hear from expert speakers about 'Driving loyalty and sales via a seamless mobile experience' in London, 24th September. make sure you attend thei timely, one-day event- click here for details and registration.
¹2013 Mobile Trends For eBusiness Professionals, Forrester Research, Inc. Julie A. Ask and Thomas Husson, February 13, 2013
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