Tommy Hilfiger launches digital showroom
Fashion brand Tommy Hilfiger has opened an innovative digital showroom at its headquarters in Amsterdam.
The brand said the new showroom will “revolutionize” the sales experience for retailers by offering them a more engaging and seamless buying approach. The interactive system brings together collection information, sales tools and brand content in one seamless touchscreen interface.
The main feature of the showroom is an interactive half-metre by one-metre touchscreen table, which connects to a four-metre high wall-to-wall grid of ultra-high definition 4K screens. Customers can use it to view every item in the Tommy Hilfiger sportswear and Hilfiger Denim seasonal collections and create custom orders with all product categories laid out across a single screen.
They can also view head-to-toe key looks, zoom in to see unique design features, and click on a garment for specific information such as colour offerings and size ranges.
Daniel Grieder, chief executive of Tommy Hilfiger, said: “Our new digital showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business to business sales.“
Tommy Hilfiger added: “Our unique digital showroom concept is a juxtaposition of craft and innovation. The platform reflects values which are at the heart of our brand DNA: entrepreneurial, inspirational, surprising, inclusive and accessible. We believe this is the sales experience of the future.”
Following this week’s launch, Tommy Hilfiger plans to roll the concept out to it markets worldwide.
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