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TM Lewin unveils new flagship store in London's Jermyn Street

Shirtmaker TM Lewin has reopened its flagship menswear store in London’s Jermyn Street following an extensive refurbishment.

GENERAL MERCHANDISE

TM Lewin unveils new flagship store in London's Jermyn Street

The new store opening marks the end of a two-month building plan in the famous London Street which included a complete overhaul of the TM Lewin tailoring and womenswear stores. Both opened at the end of July.

TM Lewin founder, Thomas Mayes Lewin, opened the original Jermyn Street shop in 1898, selling pioneering coat shirts to the discerning Victorian gentleman.

Whilst still reflecting the rich heritage of the century-old brand, the new-look menswear store features contemporary fittings and fixtures suich as suits set in frames with LED lighting, large digital screens and light boxes, as well as Italian leather Barcelona chairs to give a modern feel.

Chief executive Geoff Quinn said: “TM Lewin have been at the forefront of business wear for 115 years and through constant innovation our aim is to continue to lead in this area. Today we are pleased to announce the opening of a our new flagship menswear store on Jermyn Street ready house future collections for a whole new generation of TM Lewin customers.”

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