Tissot announces first retail venture in UK
Swiss watch brand Tissot is launching its first retail venture in the UK by opening a standalone space in North London¬ís Brent Cross shopping centre.
The company will open a 12 square metre “boutique kiosk” in the shopping centre on 2 December to push its Christmas sales. The shop will house the UK’s widest selection of Tissot timepieces in one place.
The store promises to have "eye-catching displays" and a modern design concept that includes large prints of the new Tissot black and white advertising campaign featuring brand ambassador, Nicky Hayden.
A highlight of the selection will be the brand’s new Racing Touch as well as pieces from the new ladies’ Couturier range.
Tissot will be joined at Brent Cross by CK watches, another Swatch Group brand.
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