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“Tipping point” reached as recycling label hits century

A world-first on-pack label which lets shoppers know which packaging can be recycled has signed up its 100th company.

GENERAL MERCHANDISE

“Tipping point” reached as recycling label hits century

A world-first on-pack label which lets shoppers know which packaging can be recycled has signed up its 100th company.

The milestone triggers the start of a public awareness campaign aimed at slashing the amount of recyclable packaging heading to land-fill.
Birdseye, Innocent, Henkel, GlaxoSmithKline and WH Smith have joined a string of major brands and retailers in adopting the On-Pack Recycling Label (OPRL), which was launched by retailers' group the British Retail Consortium (BRC) and continues to be actively supported by WRAP.

The label now appears on more than 60,000 product lines. The brands and retailers signed up to the label account for more than 90 per cent of grocery sales in the UK and they include a range of other retail sectors.

The BRC now plans to shift its focus toward raising public awareness of the label and encouraging consumers to recycle as much as possible. The collection gap (the difference between how much can be collected for recycling and how much is actually captured for recycling) is significant for several materials; less than 50 per cent of plastic bottles for instance are captured for recycling. As all bottles are labelled as ‘widely recycled' under OPRL, the scheme can play a pivotal role in improving this.

WRAP's Chief Executive, Liz Goodwin said: "Working with partners such as the British Retail Consortium to support major retailers and brands is one of the most effective ways to improve resource efficiency. For OPRL to appear on 60,000 product lines shows the tremendous progress that can be made through these sorts of partnerships."

Retailers signed up to the new on-pack recycling logo are:Aldi, Arcadia, ASDA, Booker, Boots, Focus (DIY), John Lewis Partnership, B&Q, Lakeland, Lloydspharmacy, Marks and Spencer, Morrisons, Netto, Next, Pets at Home, Robert Dyas, Rupert's Pet Shop, Sainsburys, Superdrug, Tesco, The Co-operative Group, Home Retail Group (Argos and Homebase), WHSmith and Wilkinson

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