Tiffany to open new Covent Garden store
The shop on James Street will feature a new store concept for the brand. Although designed in the Tiffany style, the store will aim to offer an innovative retail experience that encourages interaction. This will include a #MakeItTiffany personalisation bar and a fragrance ‘vending machine’.
Barratt West, vice president and managing director of Tiffany & Co. UK and Ireland, said: “Covent Garden is an exciting area and a growing luxury marketplace with a vibrant cultural scene. We are delighted to be opening this new store, bringing even more diversity and innovation to Tiffany’s successful presence in the UK.”
The new store will complement Covent Garden’s growing luxury retail offer that includes the likes of Chanel, Tom Ford, Mulberry, Bucherer, Rolex, The Shop at Bluebird and the recently opened Petersham Nurseries lifestyle emporiuum
Michelle McGrath, director of Capco Covent Garden, said: “We are delighted that Tiffany & Co has chosen Covent Garden to open their new store, adding to the offer of luxury and contemporary, global and British brands on the estate. Our consumers are seeking differentiated experiences, which is core to our vision for the district, and Tiffany’s ‘Style Studio’ is a leading example.”
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