THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Thorntons trials in-store online terminals

Chocolate retailer Thorntons has launched a trial of online terminals to enable customers to purchase from its extended online range while in-store.

GENERAL MERCHANDISE

Thorntons trials in-store online terminals

Developed in partnership with retail technology specialist One Iota, the SmartPod online ordering terminals are being trialled across three stores in Sheffield Meadowhall, Fargate and Derby Westfield. 

The terminals will focus on converting sales for items such as hampers, one of the retailer’s best selling ranges, which are difficult to stock in-store. Other items will include personalised products such as Alphabet Truffles, where customers can create a bespoke message, and the Thorntons chocolate models range. 

All orders made through the SmartPods will be delivered free of charge.

Geoff Kershaw, Thorntons retail director said: “We know that a significant proportion of our customers already shop us multi-channel and we’re hoping that these new SmartPods will make this even easier for them to do so. Many chocolate fans looking for the perfect gift aren’t aware of the fantastic range of hampers we sell online, so this trial will hopefully help us grow awareness of not only our extensive product range but also our overall online offering.

“We’re also really excited to be trialling this in Sheffield, where the company was born 102 years ago. It’s great to be taking this new technology back to where it all began.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing