Thomson unveils first next generation store
Thomson has opened the first of its new next generation stores at the Bluewater shopping centre, in Kent.
The 2,187 sq ft store is being marketed to consumers as the Holiday Design Store and features immersive video wall ‘shop window’ to inspire potential holidaymakers.
Inside, there is an interactive map and table where customers can research their holidays as well as screens and projections showing information such as top ten lists and live weather information, reviews and videos of destinations. In addition, social media feeds are streamed onto the screens to give customers a feel of what to expect from their holiday before they book.
The store also features a series of zoned areas including an "advice" bar, "pool" area with free Wi-Fi, as well as individual desk booths.
Kathryn Ward, director of retail for TUI UK & Ireland said: “The opening of our first next generation store today is very exciting for the business as it showcases the future for our retail network. Central to the concept is the designing of unique holiday experiences customers cannot find elsewhere.
“We’re combining the knowledge and expertise of our people with a range of technology that will really bring choosing and booking a holiday to life and we’re looking forward to welcoming our first customers to the store.”
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