THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
Thomas Pink launches online recommendation tool

Thomas Pink has launched an online recommendation tool to drive customer engagement and sales.

BRANDS

Thomas Pink launches online recommendation tool

Thomas Pink has launched an online recommendation tool to drive customer engagement and sales.

The shirt retailer implemented the tool from e-commerce technology company Fredhopper as part of its ongoing website upgrade. It also plans to add on-site search and ‘digital shelves’ merchandising technology within the next year.

Thomaspink.com, which is billed as ‘the largest Thomas Pink store of all’, originally launched in 2000. The retailer carried out a major redesign of the site earlier this year.

Nadine Sharara, head of e-commerce at Thomas Pink explained: “We’re continually adding online features that will build brand experience and improve customer engagement.

"What I like about the recommendation engine is that Fredhopper has the ability to bring in other metrics and control the logic that drives it; therefore having an effect on both conversion and added order value."

Thomas Pink said it will be looking at the devlopment of a mobile site and online internationalisation in 2012.

The retailer has more than 80 stores worldwide, with flagships in London, New York and Paris.


Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019