Thomas Pink launches online recommendation tool
The shirt retailer implemented the tool from e-commerce technology company Fredhopper as part of its ongoing website upgrade. It also plans to add on-site search and ‘digital shelves’ merchandising technology within the next year.
Thomaspink.com, which is billed as ‘the largest Thomas Pink store of all’, originally launched in 2000. The retailer carried out a major redesign of the site earlier this year.
Nadine Sharara, head of e-commerce at Thomas Pink explained: “We’re continually adding online features that will build brand experience and improve customer engagement.
"What I like about the recommendation engine is that Fredhopper has the ability to bring in other metrics and control the logic that drives it; therefore having an effect on both conversion and added order value."
Thomas Pink said it will be looking at the devlopment of a mobile site and online internationalisation in 2012.
The retailer has more than 80 stores worldwide, with flagships in London, New York and Paris.
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