The Whisky Shop to open flagship London store
Whisky only specialist The Whisky Shop is to open a flagship store in Londons Piccadilly later this month.
The 1,000 sq ft shop will stock The Whisky Shop's range of more than 400 whiskies including the Royal Salute 'Tribute to Honour', of which there are only 21 bottles in the world. Priced at £150,000, the whisky will be presented in a diamond encrusted box created by Royal jeweller Garrard.
Managing director Andrew Torrance explained: "This is a very exciting development and we believe that whisky deserves to have this platform.
"We want to offer customers a very different retailing experience that is both accessible and can serve the needs of the most discerning whisky customer.
"The new store reflects the continuing success story of whisky and will combine prestigious and super premium whisky offerings with the high service standards that customers have come to expect from The Whisky Shop."
The new store, which takes the total number of Whisky Shops in the UK to 21, will also feature an "information bar" that uses iPad technology to help customers learn more about whisky.
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