The Works reports 6% increase in festive sales
The discount book and stationery retailer also saw strong growth in online sales which rose by 140% on a like-for-like basis in the six weeks to 28 December.
Kevin Keaney, chief executive of The Works, said: “This is another standout performance for The Works. To deliver record breaking sales for the fourth Christmas in a row, with strong performance across both our store estate and online, is an achievement that we are extremely proud of.
“By offering great value to our customers as the norm, we’ve also been able to maintain our margins throughout December rather than being forced into heavy discounting before our planned Boxing Day sale kick-off."
Operating 312 stores across the UK, The Works launched a click and collect service in October as part of its multi-channel growth strategy.
Keaney added: “We have been absolutely delighted with the performance of our e-store this Christmas and the launch of click and collect has certainly boosted online sales, allowing our customers the convenience and peace of mind of being able to collect their online order from any of our stores nationwide.”
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