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The White Company to open regional flagship in Milton Keynes
Image courtesy of The White Company

Luxury lifestyle brand The White Company is to open a regional flagship store at the Centre:mk shopping centre in Milton Keynes.

GENERAL MERCHANDISE

The White Company to open regional flagship in Milton Keynes

The retailer has taken a 3,922 sq ft unit on Silbury Arcade for its first store within the Milton Keynes catchment area.

White Company chief executive Will Kernan said: “We are very pleased to be opening at Centre:mk, which is our location of choice in the catchment. We are in a prime location in the city's prime centre, which creates a great opportunity to reach a very large, affluent consumer audience.

“Our new regional flagship at Centre:mk will allow customers who currently shop online or travel elsewhere to enjoy the complete experience provided by The White Company.”

Established in 1994 as a mail order business, The White Company has more than 50 stores across the UK. The new store will sell the brand's bed, bath, clothing, fragrance and childrenswear ranges.

Speaking on behalf of Centre:mk's joint owners Hermes Real Estate and AustralianSuper, Gavin Murray, asset manager at Hermes Real Estate, said: “The White Company as a brand is synonymous with high quality store design, products and services, and their new store is a great complement to the existing line-up and other recent additions. The brand is also perfectly aligned to the affluent catchment, which has significant demand for premium retailers.”

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