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The White Company opens upsized store at Bluewater

The White Company has opened its upsized store at the Bluewater shopping destination after doubling its space to create a 5,881 square foot shop on the lower Guildhall.

GENERAL MERCHANDISE

The White Company opens upsized store at Bluewater

Sitting next to Hobbs, Russell & Bromley and the recently opened Michael Kors shop, the store has been designed by an in-house team with the aim of creating a “calm and inviting” retail experience. It will stock the brand’s complete range of lifestyle products, from women’s fashion and accessories, to homewares, beauty products and The Little White Company’s childrenswear.

Sarah King, director of property at The White Company, said: “We are delighted to open the doors of our new statement store at Bluewater, a site that has been a longstanding top-performing location for us. The new fit-out embodies our brand perfectly and will enable customers to discover an expanded product range and enjoy an inviting and seamless White Company experience.”

Bluewater has also announced that fashion brand Missguided will be making its first move outside London this summer with the launch of 16,000 square foot statement store on Bluewater's lower Rose Gallery.

Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater, said: “This newly opened White Company store is a great addition to Bluewater. The upsizing of the site to a statement store highlights Bluewater’s success for the brand as a location, enabling them to offer the best possible expression of their brand and a more comprehensive product range. Together with other exciting retailers joining the scheme, including Missguided which opens in the summer, Bluewater continues to offer an industry leading retail line-up.”

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