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The White Company launches first US store

The White Company has expanded into the US with the opening of a new store on New York’s Fifth Avenue.

HOME & DIY

The White Company launches first US store

Spanning 3,000 square feet, the shop in the Flatiron area of the city stocks a curated selection of lifestyle, homeware and clothing products.

The opening of the bricks-and-mortar store follows the launch of The White Company’s US ecommerce site in 2014.

Founded by Chrissie Rucker over 22 years ago, The White Company now has a £200 million turnover, over three million customers and more than 50 stores across the UK.

Commenting on the new opening, Rucker said: “We are thrilled to be bringing our collections to the US with our very own store in New York. I cannot emphasise enough how much love, care and attention goes into every item we make at The White Company, and I absolutely cannot wait to share this across the USA, beginning our story in New York.”

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