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The White Company improves online shopping experience as customer base grows

The White Company is improving the online shopping experience of its growing web customer base.

OMNICHANNEL

The White Company improves online shopping experience as customer base grows

The White Company is improving the online shopping experience of its growing web customer base.

E-commerce technology provider Fredhopper has been tasked with enhancing the lifestyle retailer’s buying journey and better optimising the site to manage large numbers of people browsing product ranges.

“The technology will enable us to present our catalogue in a far more versatile, dynamic and interesting way,” said Peter McKenna, Director of Direct Sales at The White Company. “Fredhopper’s merchandising team will continue to assist us in giving our web customers an easy, seamless experience.”

The White Company specialises in stylish home accessories and clothing, selling through other channels including mail-order catalogues and in-store. The website sees hundreds of thousands of customers each month.

“What we’ve done is offer a more engaging user experience – customers can view groups of products in a more meaningful way,” said Joris Beckers, CEO of Fredhopper. “During The White Company's summer season the retailer attracts higher traffic volumes, especially during sales, and our on-site search facility will help people find what they want faster.”

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