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The Shop at Bluebird unveils details of new Covent Garden store

The Shop at Bluebird is relocating from Chelsea to the historic Carriage Hall on Covent Garden’s Floral Street.

FASHION

The Shop at Bluebird unveils details of new Covent Garden store

Due to open this spring, the new 15,000 square foot shop will feature a triple-height day-lit atrium, two retail floors and a large upper floor restaurant.

The 19th century Grade II-Listed Carriage Hall is in a regenerated quarter of Covent Garden and has recently been converted from office use to create a new retail space.

Designed by Dalziel & Pow, the new interior will embrace the original architecture, archways and beams, elements of which have been interwoven with the Art Deco style of the King’s Road shop. The store will also feature specially commissioned artworks, antique furniture and greenery.

Claire Miles, head of The Shop at Bluebird, said: “For the past twelve years, The Shop at Bluebird has been London's best keep secret. A place to shop for luxury fashion, contemporary art and industry favourite beauty brands in a setting unlike anywhere else in our city.

“Our success story until now is the foundation of our new home in central London, where we’ll be creating a whole new chapter for the brand and taking experiential retailing to another level.”

David Dalziel, creative director at Dalziel & Pow, added: “The Shop at Bluebird, Carriage Hall, Covent Garden is one of those rare opportunities in retail design – a great site and a brave client who can see the potential in creating a benchmark retail experience."

Jigsaw, The Shop at Bluebird's sister brand, will also be relocating its existing Covent Garden store to Carriage Hall.

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