THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
The Perfume Shop to sponsor Blind Date

The Perfume Shop has partnered with Sky Media’s Channel 5 to become an official sponsor of Blind Date. The programme is set to return to UK screens after a 13-year hiatus later this month.

HEALTH & BEAUTY

The Perfume Shop to sponsor Blind Date

Timed to coincide with The Perfume Shop’s 25th birthday, the six-week partnership, planned and executed by WPP owned media agency Mindshare, will launch on 17 June across TV and video on demand.

Jodie Miles, invention account director at Mindshare, said: “The show’s comeback is a major fixture in the media and we knew this would be an ideal audience for The Perfume Shop to target on a regular basis."

As part of the sponsorship, 5”, 10” and 15” idents will be played at the start and end of each episode and The Perfume Shop’s logo will be placed in TV promos before the show airs at 7pm every Saturday night.

The campaign will aim to grow awareness of the brand’s product range, drive traffic to The Perfume Shop’s website and boost footfall in its stores across the UK.

Michelle D’vaz-Plant, head of brand at The Perfume Shop, said: “Blind Date’s audience is perfectly aligned with what we wanted from a media sponsorship package. Everyone in the UK knows Blind Date and after relaunching to much fanfare, we’re delighted with the package and can’t wait for it to air.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

GDPR for Marketing Forum 2018
GDPR for Marketing Forum 2018
25th May 2018
Cavendish Conference Centre, London WG1 9DT
Taking advantage of the new GDPR guidelines to maximise customer engagement and loyalty.
Retail Customer Engagement Summit
Retail Customer Engagement Summit
5 June 2018
Cavendish Conference Centre, London W1
The 9th Annual Retail Customer Engagement Summit
Dentons Future of Retail Law Conference 2018
Dentons Future of Retail Law Conference 2018
14th June 2018
The Altitude SW1P 4RS
Dentons Future of Retail Law Conference 2018
Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy