THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
The Perfume Shop celebrates 20th anniversary

Perfume retailer The Perfume Shop is celebrating 20 years in the retail beauty market this year with over 240 stores now open across the UK and Ireland.

GENERAL MERCHANDISE

The Perfume Shop celebrates 20th anniversary

Perfume retailer The Perfume Shop is celebrating 20 years in the retail beauty market this year with over 240 stores now open across the UK and Ireland.

Founded in 1992, The Perfume Shop first opened its doors at the Bullring in Birmingham, Milton Keynes and Blackpool with only 20 members of staff compared to the 1,950 staff members employed today.

The business has built on its success year on year, launching its website in April, 2000 and opening stores in the Republic of Ireland in 2003. The Perfume Shop was acquired by parent company A.S Watson in 2005 and went on to partner with sister company Superdrug in 2010 with its store-in-store concepts which are now open in 44 stores.

The Perfume Shop has a high staff retention rate with a number of employees working for the business for over 15 years including Tracey Smith, store manager from Blackpool, and Jo Walker, managing director, who have both been part of The Perfume Shop since it began.

In recent years, The Perfume Shop has celebrated its 200th store opening, the launch of its first Reward Club and Love Perfume Awards as well as reaching over 140,000 fans on Facebook this year. The business is still growing and plans to open further stores this year to include Barking, Stevenage and Gretna.

Jo Walker, managing director said: "It feels fantastic to be celebrating 20 years at The Perfume Shop. Both myself and Tracey have been part of The Perfume Shop family since 1992 and it is overwhelming to think what the business has achieved since it opened its doors. We have always prided ourselves on maintaining our core values for outstanding customer service and a great product range and it shows the hard work has paid off.

"This year has been extra special, not only as we celebrate 20 years but also with our 37th place in The Times Top 100 Best Companies To Work For. We look forward to the next 20."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues