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The global prize – are you in it to win it?

Expanding into new global markets has become an increasingly high priority for retailers but there is no ‘one-size-fits-all’ strategy to reap the rewards of international growth.

GENERAL MERCHANDISE

The global prize – are you in it to win it?

Expanding into new global markets has become an increasingly high priority for retailers but there is no ‘one-size-fits-all’ strategy to reap the rewards of international growth.

What is best for indvidual companies – store based, online or multichannel?

One of the panel discussions at the Retail Bulletin’s International Expansion Summit on March 25th will examine the lessons to be learnt from having an international ecommerce multichannel strategy. The panel who will be discussing this with delegates include Barry Wyse, former Multichannel Director, the White Company, Murray Lambell, Director of International Trade, eBay Inc, Gerald Dawson, Finance & Operations Director, Weird Fish Clothing and John Andrews, Chairman & CEO, IORMA.

Another approach that some retailers are using is via IKEA Shopping Centres Russia who say that it is providing international retailers with significant international expansion opportunities, offering a ‘safe platform’ into Russia. BHS, Marks & Spencer, Debenhams, Zara, Next, Mango and WH Smith are just some of the international brands who have taken space in the MEGA Malls.

So, whether you already have an international strategy or are interested to learn how others are successfully developing theirs, make sure you register for this timely and relevant summit.

The full programme and registration details can be found here.

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