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The Entertainer reports 27% rise in full year profit

The Entertainer, the multichannel high street toy retailer, has seen its full year pre-tax profit rise by 27% to £7.6 million.

GENERAL MERCHANDISE

The Entertainer reports 27% rise in full year profit

This represents the sixth consecutive year of growth for the independent retailer which operates 107 stores across the UK.

In a statement, The Entertainer said it had enjoyed strong like-for-like sales growth across its network of stores which includes the addition of nine new UK stores in the year plus the relocation or refitting of four existing stores.

The retailer has also seen year-on-year profit growth of 18% from its online channels which now contribute 14% of total sales. After embracing Black Friday, the retailer said it was the single largest day of the year for sales across all sales channels.

The Entertainer’s policy of tithing the company’s profits has resulted in donations of £845,000 in the period to charities. In addition, the workplace giving scheme has resulted in 44% of employees giving monthly to local and national charities.

Gary Grant, The Entertainer founder and managing director, said: “2014 was a momentous year for The Entertainer; achieving six years of continuous growth in such a challenging category is a real testament to commitment of The Entertainer team. The Lego Movie helped the year off to a great start, the loom phenomenon boosted Spring/Summer then, Frozen saw the year out on a high. It was the perfect storm for the toy industry.

“To keep the momentum going through 2015 and into 2106 we will continue to aggressively expand our store network throughout the UK and further engage with our consumers through comprehensive TV advertising campaigns and strong in store and on line marketing activity.”

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