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The Entertainer raises £150,000 through micro-donation scheme

Customers of toy shop chain The Entertainer have raised over £150,000 for charity in less than a year by donating their electronic ‘spare change’ half a million times. The donations, made through Pennies the electronic charity box, are now helping patients at four children’s hospitals.

GENERAL MERCHANDISE

The Entertainer raises £150,000 through micro-donation scheme

Customers of toy shop chain The Entertainer have raised over £150,000 for charity in less than a year by donating their electronic ‘spare change’ half a million times. The donations, made through Pennies the electronic charity box, are now helping patients at four children’s hospitals.

The majority of the money raised by The Entertainer customers is shared equally between four charities. These are Liverpool’s Alder Hey Imagine Appeal, Birmingham Children’s Hospital, Wallace & Gromit’s Grand Appeal which fundraises for Bristol Children’s Hospital, and Great Ormond Street Hospital Children’s Charity. The remainder is shared amongst other UK charities. 

The Entertainer was the first high street shop to introduce the Pennies micro-donation scheme last July. Managing director, Gary Grant, said: "People are inclined to be generous, and our customers have proved that by exceeding all expectations to raise this fantastic sum.  It has been tremendous to see the donations come in so quickly and easily with the electronic charity box.  More money was raised via Pennies in the first week than our traditional charity boxes would normally raise all year.  In fact nearly 75 times more!"

Alison Hutchinson, CEO of The Pennies Foundation, added: "We have always known that pennies are powerful and have been really excited to see how quickly The Entertainer’s customers have embraced Pennies.  With more than half a million individual donations totalling £150,000 it truly demonstrates how quickly those pennies can add up to make a real difference to sick children’s lives."

Pennies is operated by nine other national retailers including Domino’s Pizza, Zizzi restaurants and Screwfix as well as a number of smaller merchants. So far more than 2.3 million consumer donations have been received through the scheme which has raised over £580,000 for more than 30 UK charities.

The scheme is operated at nine other national retailers including Domino’s Pizza, Zizzi restaurants and Screwfix as well as a number of smaller merchants. So far more than 2.3 million consumer donations have been received through the scheme which has raised over £580,000 for more than 30 UK charities.


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