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The Entertainer expands international business with new franchise partner

Toy retailer The Entertainer has secured a new franchise partnership as it looks to open up to 30 stores in UAE, Saudi Arabia, Qatar, Bahrain and Kuwait in the next five years.

GENERAL MERCHANDISE

The Entertainer expands international business with new franchise partner

Toy retailer The Entertainer has secured a new franchise partnership as it looks to open up to 30 stores in UAE, Saudi Arabia, Qatar, Bahrain and Kuwait in the next five years.

Dubai-based Apparel Group, which will be responsible for opening the shops, operates more than 1,450 stores and employs 12,000 staff across four continents.

Gary Grant, The Entertainer’s founder and managing director, said: “We are truly delighted to have found a well-established retail expert to be our franchise partner in the GCC who will enable us to meet our ambitious international growth targets.

“The Apparel Group has a strong presence and are an appealing partner due to their proven success and credibility across the region. We are really excited to be growing our international business alongside them and continuing to establish The Entertainer brand beyond the UK in 2017.”

The Entertainer currently has 131 UK shops and nine international stores through its franchise partnerships.

The new partnership with Apparel Group follows the announcement last October of another franchise partnership for The Entertainer with Ermes Group in Cyprus.

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