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The Entertainer enjoys seventh year of growth

Toy retailer The Entertainer has reported its seventh year of growth and full year pre-tax profits of £6.9 million after excluding an exceptional cost of £1.2 million for the build of its new distribution warehouse in Banbury.

GENERAL MERCHANDISE

The Entertainer enjoys seventh year of growth

With 126 stores across the UK, the retailer said like-for-like sales were broadly flat on the previous year’s trading, although 2014/15 was particularly high due to a number of consumer crazes such as Loom Bands, Lego Movie and Frozen. On a two year basis, The Entertainer’s sales were up 11% like-for-like.

During the year, The Entertainer added a further eighteen new stores to its UK network and expanded the number of overseas stores to six. It also increased its margin as a result of more focused marketing promotions in-store and online. Online sales climbed by 39% in the period.

The Entertainer’s policy of tithing the company’s profits resulted in donations of £750,000 in the 2015/16 period to charities that the company supports. In addition, employees embraced the Payroll Giving scheme whereby contributions are made monthly to local and national charities, matched by The Entertainer. This resulted in £65,000 of donations. Along with customer giving through the “Pennies” scheme and carrier bag donations, total charitable donations exceeded £1.25 million.

Gary Grant, The Entertainer founder and managing director, said: “I’m delighted by this year’s results. 2015/16 has been a momentous period for The Entertainer; achieving seven years of continuous growth in such a challenging market is a real testament to the drive and commitment of The Entertainer team.

“I want to acknowledge the enthusiasm and loyalty of our staff at all levels, as we look for every opportunity to expand both nationally and internationally. The Entertainer will continue to invest, both in-store and online, to enhance the customer experience. This year’s focus being customer personalisation and the launch of our biggest ever TV advertising campaign.”
 

 

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