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The Entertainer celebrates strong Christmas sales

Multichannel toy retailer The Entertainer has reported a strong sales performance during the Christmas trading period.

GENERAL MERCHANDISE

The Entertainer celebrates strong Christmas sales

In the five weeks to 31 December, total sales climbed by 13.5% while like-for like sales rose by 2.6%. The increase marked the fifth consecutive year of like-for-like growth for the retailer.

Friday 23 December was the busiest trading day in the period.

Gary Grant, founder and managing director of The Entertainer, said: “Considering the increase in promotional pressure in the toy category and the later start to the consumer buying period, we’re delighted with this result.

“2016 was a great year for The Entertainer, we ended the year with 15 new store openings in the UK inclusive of our first store in Northern Ireland, further investment into TV advertising and the expansion of our international operation into Cyprus, all designed to underpin our future growth aspirations.”

The performance of TheToyShop.com was also strong with sales up 31.7% year-on-year.

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