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The East India Company opens first UK store outside of London

Fine foods specialist The East India Company is to open a new store in the Lend Lease operated Bluewater shopping centre. The store will be the brand’s second store in the UK following the launch of its flagship in London’s Mayfair in August 2010.

GENERAL MERCHANDISE

The East India Company opens first UK store outside of London

Fine foods specialist The East India Company is to open a new store in the Lend Lease operated Bluewater shopping centre. The store will be the brand’s second store in the UK following the launch of its flagship in London’s Mayfair in August 2010.

Situated on Bluewater’s lower Guildhall, the 450 sq ft store will open its doors in early October and will carry selection of teas, coffees, biscuits and chocolates, as well as well as a range of jams, mustards, and gourmet salts and sugars.

Manan Bhansali, The East India Company’s vice president of operations said: "We are delighted to be opening our second store in the UK at Bluewater. It is a premier shopping destination and has a fantastic and loyal customer base, one that we are looking forward to sharing our fine foods with. 

"To date, we have been able to share the rich stories of The East India Company through our Flagship store in London, and the new Bluewater store will give us a tremendous opportunity to invite food enthusiasts from the surrounding area to experience our extensive range. This launch increases the accessibility of The Company’s gourmet offering in the UK, having recently also launched a ‘store in store’ on Ocado." 

Established over 400 years ago in London during the reign of Queen Elizabeth I, The East India Company’s products are sold in department stores such as Harrods and Selfridges as well as in premium retail stores in Australia, France, Holland, Japan and South Korea. 

Guy Thomas, head of retail leasing at Lend Lease, added: "East India Company’s selection of Bluewater as a key location for its expansion reflects its status as the destination of choice for premium brands seeking access to one of the strongest and most discerning catchments in the UK. The Company’s focus on delivering a unique experience is also very complementary to own ethos." 

 

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