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The Co-operative urges consumers to “join the revolution”

The Co-operative has launched a major new communications programme calling upon consumers to “join the revolution” and help secure a more balanced and sustainable future for the UK.

GENERAL MERCHANDISE

The Co-operative urges consumers to “join the revolution”

The Co-operative has launched a major new communications programme calling upon consumers to “join the revolution” and help secure a more balanced and sustainable future for the UK.


The call to “join the revolution” will be underpinned by a high profile TV, press and social media campaign that will provide guidance on how people can set up their own co-operative businesses, fund community projects, campaign for change or simply purchase ethical products and services, such as Fairtrade and ethical investments.

The media campaign will showcase everyday people who, with help from The Co-operative, are instigating real change – everything from community owned wind-turbines to fan-owned football clubs, from urban beekeeping to young film-maker co-operatives.

Peter Marks, Group Chief Executive of The Co-operative said: “Until the 1980s people understood the benefits of mutual ownership, but then the UK’s family silver was sold-off cheaply in a wave of demutualisation that weakened the influence that ordinary consumers could have on our economy.

“We are beginning to see momentum again at grassroots level, where the Co-operative Enterprise Hub is helping new co-operative businesses set up at a rate of more than one a day, but the opportunity is much bigger than that. Co-operatives alone are not a panacea, but sitting alongside other business and service models, they can help address the unprecedented social, economic and environmental challenges facing the country”.

 

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