The Clothes Show to rebrand and move to Liverpool
The event will rebrand as British Style Collective presented by The Clothes Show and will take over the entire ACC Liverpool site and will also use Liverpool Cathedral, St George’s Hall and venues in the Baltic Triangle.
Currently held at Birmingham NEC, The Clothes Show welcomes over 100,000 visitors each December.
Maryam Hamizadeh, director of exhibitions at The Clothes Show owner Haymarket, said: "We are thrilled to be working with Liverpool City Council to enable us to curate the new, vibrant content and format that will be current, fresh and dynamic. Liverpool not only supports fashion and diversity but encourages it, making the city the perfect destination to launch the British Style Collective."
"The festival will be a celebration of fashion, beauty and lifestyle at its finest, giving our visitors the chance to discover bespoke brand experiences and pop ups that they will not find on the high street. We aim to reach new audiences, form new partnerships and provide original content."
The show will also change its timing by moving to July.
Hamizadeh added: “The new dateline will encompass the summer festival season, in a city that offers both new and heritage sites. The show will offer immersive experiences using different sites across the city with an even wider reach to the arts industries."
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