The Bowler to launch at London's Seven Dials
The brainchild of Jez Felwick and founders of POLPO restaurants, Russell Norman and Richard Beatty, the ‘meatball’ inspired shop will serve breakfast, lunch and dinner, and will include a lunchtime fast-track service available from ‘The Fast Bowler hatch’.
The brand previously traded from temporary locations in Shoreditch, KERB Spitalfields, and Street Feast London, as well as many of the UK’s biggest festivals. Felwick currently has a meatball cookbook on sale which showcases recipes behind the brand’s menu.
Felwick said: “‘The Bowler is all about good, fast food – quality ingredients, careful cooking and having fun – and we wanted a location to reflect this for our first permanent shop. The small independent cafes and restaurants of Seven Dials made it the ideal choice and I’m delighted to be opening here amongst such wonderful neighbours as Monmouth Coffee and Home Slice Pizza.”
The Bowler is the latest addition to the evolving dining offer at Seven Dials and follows other brands announced this year. These include artisan baking producer, Free Range People, Swedish bakery, Fabrique, and new café concept, 26 Grains. Meanwhile, the new Vico restaurant concept from the founders of Bocca Di Lupo, opened in late August at the Seven Dials gateway in Cambridge Circus.
Charles Owen, portfolio executive at Shaftesbury, added: “The success of Seven Dials as a destination in its own right is driven by a strong retail and leisure mix. High footfall is generated by the attractive leading international retailers and exceptional independents, and is sustained by providing visitors with equally attractive places to eat, relax and take a break whilst shopping.
“We will continue to strengthen Seven Dials’ dining offer and maintain the unique identity it has. Plans have currently been submitted to create a new restaurant unit on Earlham Street and exciting new concepts continue to join Seven Dials.”
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