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The Cherry Moon chooses London's King's Road for first physical store

The Cherry Moon, the online fashion retailer for luxury and emerging brands, has chosen London’s King’s Road for the opening of its first physical store.

FASHION

The Cherry Moon chooses London's King's Road for first physical store

The Cherry Moon, the online fashion retailer for luxury and emerging brands, has chosen London’s King’s Road for the opening of its first physical store.

Due to launch next month, the shop will have a “chic-minimal” decor and feature an in-store bar area, which will also be used as an event space.

The move is part of The Cherry Moon’s expansion strategy which includes the potential opening of more store across the UK.

Jevz Nair, co-founder and head of technology at The Cherry Moon, said: “Being an online-first business, we felt perfectly placed to swim against the narrative, launching a high street presence once we knew that there was an appetite for a blended online and physical approach to retailing. We have ambitions to develop our bricks and mortar portfolio in the UK and internationally, and we’re greatly pleased to be marking this with an initial store in Chelsea.”

Part of the Sloane Stanley estate, the King’s Road has also seen pop-up stores open this month by fashion brands Vilshenko Maslenits and Introvert.

Hannah Grievson, property director at Sloane Stanley, said: “The Cherry Moon’s assortment of new international brands will complement the fashion offer on the King’s Road. I have confidence that this brand will join in the success of fellow e-tailers who have made their bricks and mortar debut on the King’s Road.”

 

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