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Tesco wins market share

New figures on the grocery market show that Tesco increased its sales by 1.3% in the 12 weeks ending 9 October to mark a return to growth for the first time since March 2015.

GENERAL MERCHANDISE

Tesco wins market share

The figures from Kantar Worldpanel also reveal that Tesco grew head of the overall market where sales increased by 0.8% on last year.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: “Foods including ready meals and produce have been among the fastest growing areas at Tesco, helped by its ‘Farm Brands’ but also its standard own label lines. Tesco has attracted a further 228,000 shoppers through its doors to help the grocer grow to a 28.2% share of the market – its first year-on-year market share gain since 2011. Sales growth has been strongest among family shoppers, while improved trading from its larger supermarket and Extra stores has supported this month’s gains.”

Other retailers winning market share in the period included Iceland, Co-op and Waitrose.

Sainsbury’s sales fell by 0.4% while Morrisons continued to feel the effects of a smaller store portfolio with sales down by 3%. There was a similar picture at Asda where sales were down by 5.2% – its slowest rate of decline for four months – despite a premium own label sales increase of 8%.

Waitrose’s sales grew by 3.5% which contributed to a market share increase of 0.2% to 5.4%.

At Aldi sales increased by 11.4% while Lidl grew its sales by 8.4%. This took their market shares up to 6.2% and 4.6% respectively,

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