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Tesco widens its gluten free Christmas offering

Tesco is predicting that shoppers are set to spend 20% more stocking up on Free From foods this Christmas compared with 2014.

GENERAL MERCHANDISE

Tesco widens its gluten free Christmas offering

Tesco is predicting that shoppers are set to spend 20% more stocking up on Free From foods this Christmas compared with 2014.

The supermarket said its research shows that one third of UK households now have at least one allergy or intolerance sufferer and that more than 60% of households have bought Free From foods in the last year.

To meet the growing demand, Tesco will this Christmas offer its widest ever choice of Free From foods including new product, Free From profiteroles.

The supermarket has also included gluten free stuffing with all its top of the range Finest* stuffed turkey, duck and pork joints for the first time ever this year.

Tesco food developer Fiona Carter said: “Free From has become a major part of our day to day food offering which is why we’ve worked on developing our range this year to make sure that there is plenty of choice for customers this Christmas.

“This year customers will be able to buy everything they need for the whole of the festive season – from an Advent Calendar with dairy free chocolate at the beginning of December to mince pies and cake throughout the month and then stuffed turkey, puddings and profiteroles on the big day itself.

“Gluten Free food is now so important to so many shoppers that for the first time ever we have dedicated the whole of one of our Christmas TV adverts to highlighting some of our range.”

Since launching its Free From brand back in 2003 Tesco has grown its range to more than products and sells more than 200 million Free From foods a year.

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