Tesco unveils special guest star for Christmas campaign
British actress Amanda Holden is latest addition to the Tesco family and plays Penelope, Fay’s glamorous yet slightly snooty, nouveau-riche sister.
The first of two Tesco Christmas ads starring Amanda aired on Monday, 1 November, 2010.
Carolyn Bradley, Tesco UK Marketing Director, said; “Amanda brings extra sparkle to our Christmas campaign. She plays the part of Fay’s posh sister perfectly and really seemed to enjoy herself.”
Penelope’s personality is a cross between Hyacinth Bucket from BBC comedy Keeping Up Appearances and party girl Paris Hilton. Dressed in bright outfits with lashings of pink lipstick, sparkling jewellery and bouffant hair, Penelope appears a wealthy woman but is not quite as posh as she would like to be.
Set in a Tesco store, the advert features Fay and Mark browsing for Christmas gifts. Fay calls her sister to ask what presents her family might like and Penelope reels off a list of desirable and expensive-sounding gifts including cameras, computer games and toys. Mark dashes around Tesco finding each item on her wish list and with Tesco Direct they have them delivered to her door.
Look out for a second instalment of Mark and Fay’s Christmas featuring Penelope in the next couple of weeks.
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