Tesco unveils Fair For Farmers Guarantee on all its milk
Tesco has unveiled a new Fair For Farmers Guarantee on all of its fresh milk as part of its strategy to build transparent, long-term relationships with its suppliers.
The Fair For Farmers Guarantee explains how every pint of milk sold at Tesco is 100% British and provides customers with information on the fair price Tesco pays to all of its dairy farmers.
Tesco sources all of its fresh milk from the 600 British farmers who make up the Tesco Sustainable Dairy Group.
Matt Simister, commercial director for fresh food at Tesco, said: “Since we founded the Tesco Sustainable Dairy Group in 2007, we’ve been working in partnership with our farmers to ensure they have a sustainable long term future.
“When customers buy our milk they want to know our farmers are fairly treated and their cows are well cared for, so we’ve introduced the Fair For Farmers Guarantee on all our milk to give them peace of mind that they’re supporting British farmers with every pint of milk they buy.“
Tesco pays farmers a price above the cost of production, set for three months at a time, which it says helps ensure they have a stable income irrespective of what happens in the market.
TSDG dairy farmer and committee chairman James Stephen added: “The Fair For Farmers Guarantee stamp is a simple way for customers to know that when they buy fresh milk from Tesco, they are helping to foster a better future for hundreds of British farmers.”
