Tesco to launch own brand smartphone by end of year
The phone will run on Google’s Android software and will have a specification on a par with the Samsung Galaxy S5. It is expected to be released in time for Christmas.
Tesco chief executive Philip Clarke told BBC Radio 5 Live's Wake Up to Money that the phone will come pre-installed with Tesco services such as Blinkbox, Tesco Bank and online shopping apps.
The supermarket is hoping to replicate the success of its Hudl tablet which has sold half a million units in the UK to date.
Clarke also revealed plans to launch a second version of the tablet - Hudl 2 - in September.
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