Tesco Telecoms teams up with Cable & Wireless
Tesco Telecoms and Cable & Wireless Worldwide have announced a new five year deal engaging Cable & Wireless as the retailer's Wholesale Broadband Network provider.
Cable & Wireless will support Tesco's broadband propositions, helping the business in becoming one of the UK's leading providers of consumer broadband and phone services.
The partnership will enable Tesco Telecoms to develop propositions with very competitive pricing, attractive services and best in class customer service. It will also allow for the provision of bundled broadband and home phone services from Tesco for the first time.
The broadband market continues to grow with a million new connections in 2008. However, there is significant customer dissatisfaction with service and experience resulting in churn rates of around 20% per annum.
This provides Tesco Telecoms with a huge opportunity to develop its services within this market place and bring simplicity, service and value to the consumer telecoms' market to make it the number one broadband and home phone choice for Tesco shoppers.
Lance Batchelor, Chief Executive Officer of Tesco Telecoms and Tesco Mobile said: "We're delighted to be partnering with Cable & Wireless for our broadband and home phone services. We share a commitment to providing excellent customer service and the new network capabilities will allow Tesco Broadband to offer enhanced services for our customers across the UK.
Jim Marsh, Chief Executive Officer, Cable & Wireless Worldwide, commented: "This is a landmark contract. We're delighted to be helping one of the most powerful brands in the UK to enhance its broadband offerings and we're thrilled to be providing the service. We're absolutely focused on putting our customers' requirements at the heart of our business and delivering great service - clearly, this is an approach that resonates with Tesco."
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