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Tesco signs deal to sell House of Fraser products online

Tesco has signed a partnership deal with House of Fraser which enables the supermarket to sell homeware products from the department store’s popular brands such as Linea and Pied a Terre on its website.

GENERAL MERCHANDISE

Tesco signs deal to sell House of Fraser products online

Tesco has signed a partnership deal with House of Fraser which enables the supermarket to sell homeware products from the department store’s popular brands such as Linea and Pied a Terre on its website.

Over 2,000 House of Fraser products are now available on the Tesco Direct website with customers being offered clubcard points on every purchase.

Other retailers to sign up to the recently launched ‘Tesco Partners’ scheme include Mamas & Papas, Early Learning Centre and Maplin.

Ian Caminsky, partnership director at Tesco said: “We want to offer our customers a fantastic shopping experience, however, whenever and wherever they choose to shop with us. And we want to reward them for their loyalty, so we’re really pleased that we’re now able to offer customers Clubcard points on all of their Tesco direct purchases. We’re also delighted to welcome House of Fraser to Tesco Partners, as we know customers love their fantastic homeware range.”

Andy Harding, executive director, multichannel for House of Fraser, added: “This partnership is an exciting opportunity to share a truly inspirational shopping experience with even more customers. We bring over 160 years of department store retail experience, so there is huge potential to create a great working relationship between our businesses.”

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