Tesco reports significant growth in sales of Prosecco
Tesco says that sales of Prosecco have doubled in 2012, making it the supermarkets fasting growing sparkling wine of the year.
Despite the general downturn in sales of fizz across most retailers last year, Prosecco has been bucking the trend as it becomes a popular alternative to champagne.
Tesco wine category manager Alain Guilpain said: "What makes the rising demand for Prosecco even more startling is that until about five years ago it was generally only known by connoisseurs.
"But it has grown by word of mouth and has become our fastest growing fizz this year, not only riding the credit crunch storm but emerging as a true winner because of its great quality and keen price point.
"Judging by strong sales and record orders in the last few weeks it looks very much as if a record number of Brits will be drinking Prosecco over the festive season."
The wine gets its name from the Glera or Prosecco white grape variety which is grown mainly in the Conegliano and Valdobbiadene wine-growing regions of north east Italy.
Guilpain added: "Prosecco is well established as a popular alternative to champagne in Europe – but now it looks as if it will also become a household name over here."
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