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Tesco recommits to 'Every Little Helps' tagline in major new ad campaign

Tesco has marked its return to TV advertising over the weekend with a major new campaign focusing on helping customers.

GENERAL MERCHANDISE

Tesco recommits to 'Every Little Helps' tagline in major new ad campaign

The supermarket said the campaign aims to re-establish Tesco’s ‘Every Little Helps’ sign-off by putting the many different ways it helps customers at the heart of its advertising.

The first two adverts, which hit TV screens for the first time on Sunday night, follows a new Tesco family as it goes about its regular shop.

Michelle McEttrick, group brand director at Tesco, said: "For the last year we’ve been putting customers right back at the heart of everything we do, from improvements in customer service, to launching our new Brand Guarantee. So this new campaign presented us with the ideal opportunity to showcase some of those ‘little helps’ we aim to provide customers with each day."

Ruth Jones, star of TV hits Stella and Gavin and Stacey, plays Mum while star of The Armstrong and Miller Show, Ben Miller, takes on the role of Dad. Up-and-coming actor Will Close plays their son Freddie.

The campaign launch is timed to follow the improvements Tesco has put in place over the last year in the areas of customer service, availability and lowering prices on everyday, own label and branded products.

The first of the two adverts focuses on Tesco’s recently-launched Brand Guarantee, the price comparison scheme which offers an immediate price match at the till.

The second advert re-commits Tesco to its ‘one-in-front’ customer promise. Tesco aims to open a new checkout for customers if more than one customer is queuing in front of them.

McEttrick added: “Tesco has always been at its best when putting customers first and we hope the new campaign demonstrates our efforts to serve customers a little better every day. We’re really excited to hear what our customers and colleagues think of the new campaign.”

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