Tesco promotes Michael Comish to role of group digital officer
Previously the chief executive of Tesco digital entertainment, Comish will help oversee the supermarket’s multi-channel strategy in his new role and develop a more customer led approach to its online products services.
Comish will lead a team of over 300 people based at Tesco’s new digital offices in London which are due to open in the autumn.
Having co-founded Blinkbox in 2006, Comish sold the company to Tesco in May 2011. Prior to Blinkbox, he was managing director of 4 Services at Channel 4 and helped found online video company AtomFilms which merged with Showckwave.com to become AtomShockwave. The business was eventually sold to Viacom for $200 million in 2006.
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