Tesco teams up with Holland & Barrett in pilot health & wellbeing partnership
The new partnership follows Tesco’s introduction of several Arcadia sites in larger stores last year.
The first Holland and Barrett store opened in the Dudley Tesco Extra store this week and a number of further concessions are set to be introduced over the summer.
Holland & Barrett’s sales areas will include a range of popular brands from the specialist health and wellness retailer including Bootea, snail gel and its best-selling coconut-based products.
The new format will be integrated within Tesco’s store sales floors and will enable Tesco customers to shop across some 3000 product lines from Holland & Barrett’s health, food, beauty and sports ranges. Customers will also be able to access Holland & Barrett’s natural beauty section.
Matt Davies, Tesco UK and ROI chief executive, said: “We’re always looking at new ways our stores can best serve the needs of our customers, so we’re excited to be embarking on this partnership with such a recognised and trusted brand as Holland and Barrett. The new concessions will provide an exciting new offer for our customers that will complement our Tesco stores.”
Holland & Barrett staff in the trial stores will be trained in the same way as all Holland & Barrett staff in the company’s ‘Qualified to Advise’ standards, the equivalent of an A-level in nutrition.
Holland & Barrett chief executive Peter Aldis said: “This pilot is a fantastic opportunity to demonstrate the value of a partnership between two trusted and complementary brands in retail and we are excited to be exploring with Tesco how their customers respond to this innovative in-store concept.”
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