Tesco opens virtual grocery store at Gatwick Airport
The Gatwick opening follows the launch of Tesco’s virtual store in South Korea last year, which enabled commuters to shop in subways and at bus stops by pointing their mobile phones at billboards. The supermarket is now piloting the concept in the UK, but this time using interactive digital displays.
The Gatwick virtual store will allow passengers passing through the North Terminal to view a range of products by scrolling through moving screens on large virtual fridges. By scanning the barcodes with their smartphones they can add their chosen products to their online baskets, book a home delivery slot and checkout. Their shopping will then be delivered when they return from holiday.
Tesco’s internet retailing director, Ken Towle, said: "Our business in Korea is teaching us a lot about how customers and technology are transforming shopping. It gives us a unique window into the future and the chance to try out exciting new concepts. The virtual store blends clicks and bricks, bringing together our love of browsing with the convenience of online.
"It’s a chance to showcase what we can do to the 30,000 people a day who will depart from Gatwick’s North Terminal, many of whom will have a genuine need to fill their fridges when they get home, and we’re looking forward to hearing what they think."
The virtual store will be open from 6 to 19 August with Tesco staff on hand to guide customers through the barcode scanning and ordering process on their smartphones.
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