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Tesco market share falls to lowest level since 2005

Tesco saw its market share fall to its lowest level since 2005 in the 12 weeks to 19 February. Market research by Kantar WorldPanel said the supermarket giant’s market share fell 0.6% year on year to 29.7% in the period.

GENERAL MERCHANDISE

Tesco market share falls to lowest level since 2005

Tesco saw its market share fall to its lowest level since 2005 in the 12 weeks to 19 February. Market research by Kantar WorldPanel said the supermarket giant’s market share fell 0.6% year on year to 29.7% in the period.

There were share gains at Waitrose and Sainsbury's with the former seeing its share rise to a record 4.5%, while the latter lifted its share by 0.1% to 16.6%.

Asda, which completed its acquisition of the discount chain Netto last year, retained  its record market share at 17.5%. Morrisons saw its share fall 0.1% to 12.2% while Aldi, Lidl and Iceland  enjoyed double-digit growth to retain record shares.

Kantar Worldpanel said overall grocery market growth was 4.5% in the period which is broadly in line with the grocery market’s performance over the past six months.  

Edward Garner, director at Kantar Worldpanel, said: "While the growth rate remains lower than grocery price inflation, currently at 5.5%, the gap between the two measures is narrowing – meaning pressure on household budgets, while still strong, is not getting any worse."

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