Tesco makes improvements to Clubcard scheme
Tesco has announced a range of changes to its Tesco Clubcard loyalty scheme as it looks to make it easier and simpler for customers to use.
The changes include the launch of a new contactless Clubcard which enables customers to tap at the checkout to add their points.
The supermarket has also made changes to the Tesco Clubcard app to allow new customers to use it to sign up to Clubcard straightaway while they shop in store. In addition, existing customers can access their vouchers at the checkout at the touch of a button.
Tesco chief customer officer Alessandra Bellini said: “Tesco Clubcard is one of the most uniquely helpful things we do and it’s our way of saying thank you to our customers for shopping with us.
“We’ve listened to customers and we’re delighted to have made Clubcard even simpler and easier to use, introducing a brand new contactless card, an upgraded Clubcard app, and added to our list of partners too.
“Clubcard is the most rewarding loyalty scheme in the sector and we’re looking forward to seeing how customers respond to the improvements.”
As part of the changes, Tesco is planning to add to the 400-strong range of Clubcard Reward Partners currently available to customers. Customers can benefit from up to four times the value of their vouchers with Tesco Clubcard Reward Partners. The supermarket said that customers can now increase the value of their vouchers from as little as 50p. New partners being added to the scheme include Uber and Hotels.com.
The retailer is making 2,500 dedicated Clubcard "champions" on hand in stores across the UK to help customers with any questions they might have about the changes.
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