Tesco magazine UK's most read printed publication
Tesco magazine has overtaken The Sun to become the most read printed publication in the UK, according to the latest report from the National Readership Survey.
Following year-on-year growth of 8% during the year to September, Tesco magazine now has a readership of 7.2 million, exceeding all national press and magazines, the NRS figures have revealed.
The results of the survey show that The Sun has a readership of 7.1 million while Asda magazine has 6 million readers. Sainsbury’s magazine has 3.4 million readers and Marks & Spencer’s Your M&S has 3.7 million.
Published by content marketing agency Cedar, Tesco magazine features fashion, beauty and lifestyle articles as well as a range of recipes and celebrity interviews.
Tesco magazine’s editor Helen Johnston said: “Tesco magazine succeeds because of our unique reader insight, award-winning features and unprecedented reach.”
“What's clear from these results is that right now, when it comes to print, branded content is king.”
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